Google has bought Divide, a startup that helps companies manage the mobile devices that employees are increasingly relying upon to get their work done.
OpenTable, TripIt and foursquare have all rolled out efforts for Google Glass, highlighting the role that utility plays for marketers developing wearable initiatives.
All three companies have been added to MyGlass, which is a portal that houses all of the apps found on the device. Travel and hospitality brands tend to be some of the most forward-thinking marketers in mobile in terms of marrying up utility with conversions, so it is not surprising that many are viewing wearables as the next iteration of their strategies.
By Fred Donovan
Mobile app developers will feel the heat from the Federal Trade Commission’s (FTC) crackdown on children’s data collection that violates the Children’s Online Privacy Protection Act (COPPA), according to Jules Polonetsky, executive director of the privacy think tank Future of Privacy Forum.
By Fred Donovan
A few years ago, a number of startups saw the need to provide a cloud-based middleware platform, known as mobile backend-as-a-service (MBaaS), to help app developers handle the proliferation of mobile apps, which can strain service performance, storage capacity and data management. These MBaaS vendors provide tools for hosting the infrastructure behind mobile apps using the cloud.
While discussions about tech bubbles have been heated, few commentators seem to be targeting their invective at the real underlying bubble: the World Wide Web itself is crumbling. Like any outmoded technology, the Web is rapidly losing users as it fails to adapt to disruption from mobile apps and continues to perform poorly – despite incredible optimization efforts – due to a bloated software architecture built of hacks on top of hacks. It had an unbelievable 25-year run, but I think it’s time to admit that the product is reaching its last throes.
Ever since Mayer joined Yahoo in July 2012, mobile has been one of the company’s main focuses. And it turns out that the company is doubling down on mobile once again.
“Mobile is doubling on every traffic metric we have,” she said. But it doesn’t mean that Yahoo’s mobile strategy is already successful. Yahoo ended 2013 with no apps in Apple’s top 100. In other words, producing massive mobile hits is a long and difficult process.
Enterprise mobility presentation at Camp IT on May 1, 2014 by Paul Tocatlian, Chief Technologist, Magnet Systems and Vladimir Milutin, Director of Strategy and Innovation, Magnet Systems.
As with every disruptive innovation that hit the enterprise in the last two decades, mobile technology is changing the way enterprises engage with customers, transact with partners, and empower their employees. This time around, the transformation is occurring even more precipitously with mobile devices becoming the central computing hub for both our personal and professional lives.
Drawing parallels from the past, it is clear that a new class of technology will emerge and help enterprises fuel this transformation. We will discuss the strategies to consider and the components that will affect your decision.
In this session, we will challenge the enterprise mobility status quo and discuss the new approach for the next generation of mobile apps:
- Mobile-first strategy: do or die
- Millennials: the instant gratification generation
- The Perfect BFF
- The 6 strands of mobile DNA
- The black hole of mobile nirvana
- What’s app…