Category Archives: Mobile Commerce

McDonald’s adds value to mobile payments with ordering, offers

By Chantal Tode McDonald’s has been aggressively experimenting with a variety of mobile payments strategies in different markets around the world as it looks to unlock the magic formula for delivering the kind of consumer value that will drive adoption. The … Continue reading

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How the 5 biggest quick service restaurants are leveraging mobile payments

By Lauren Johnson. McDonald’s, Starbucks, Burger King, Subway and Wendy’s have all kicked their mobile payment strategies into gear this year, but their different approaches point to how this space is still evolving. Continue Reading

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Babies “R” Us builds omnichannel prowess with print-to-Web mobile app

By Chantal Tode. Toys “R” Us continues to make mobile a key part of its omnichannel shopping experience with a new mobile application that makes it easy for parents to engage with the Babies “R” Us print catalog to find … Continue reading

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How Amazon is driving sales via mobile services for third-party sellers

By Chantal Tode. Amazon is leveraging mobile to address one of its weak points – product-related content – as it looks to do a better job of guiding smartphone shoppers along the path to completing a purchase. Continue Reading

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BJ’s Restaurant to launch mobile ordering, payment

By Lisa Jennings. For several months, BJ’s Restaurants Inc. has been testing mobile payment with loyalty members, and, during the second half of the year, BJ’s will launch a mobile ordering program that will allow guests to use their smartphones, tablets or … Continue reading

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Five ways mobile tech will shake up your financial future

By Anne Lise Kjaer. Financial transactions have always been at the heart of our society, but growing smartphone and Internet penetration are inspiring new, disruptive approaches. What we are witnessing is nothing less than a complete reappraisal of the fundamental principles that … Continue reading

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Gaining mobile shopping traction requires retailers to think beyond payment

By Robin Arnfield. If U.S. consumers are to be persuaded to pull out their smartphones instead of credit cards, there needs to be a much greater focus on the overall mobile shopping experience, according to Brent Cohler, director of mobile product … Continue reading

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