McDonald’s adds value to mobile payments with ordering, offers

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McDonald’s has been aggressively experimenting with a variety of mobile payments strategies in different markets around the world as it looks to unlock the magic formula for delivering the kind of consumer value that will drive adoption. The Quick Mac app is notable for combining a variety of services, including ordering, payments, offers, push notifications and geolocation.

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About Paul Tocatlian

Technology professional with a keen interest in mobile, middleware, cloud, and web technologies. For more information, visit www.tocatlian.com.
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