Travel, hospitality brands hop on board with Google Glass

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OpenTable, TripIt and foursquare have all rolled out efforts for Google Glass, highlighting the role that utility plays for marketers developing wearable initiatives.

All three companies have been added to MyGlass, which is a portal that houses all of the apps found on the device. Travel and hospitality brands tend to be some of the most forward-thinking marketers in mobile in terms of marrying up utility with conversions, so it is not surprising that many are viewing wearables as the next iteration of their strategies.

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About Paul Tocatlian

Technology professional with a keen interest in mobile, middleware, cloud, and web technologies. For more information, visit www.tocatlian.com.
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