Ever since Mayer joined Yahoo in July 2012, mobile has been one of the company’s main focuses. And it turns out that the company is doubling down on mobile once again.
“Mobile is doubling on every traffic metric we have,” she said. But it doesn’t mean that Yahoo’s mobile strategy is already successful. Yahoo ended 2013 with no apps in Apple’s top 100. In other words, producing massive mobile hits is a long and difficult process.