By Simon Bisson.
In the mobile world Microsoft remains a distant third player, a long way behind the twin colossi of Android and iOS. Its app ecosystem, while growing, is still small compared to the older app stores, and it’s hard to see how Microsoft can catch up. It’s a problem that seems intractable: developers will go where the money is, and paying them to build on your platform, while giving you a numbers boost, doesn’t result in quality apps that get regular updates.
But what if Microsoft is playing a different game?