Gaining mobile shopping traction requires retailers to think beyond payment

By Robin Arnfield.

If U.S. consumers are to be persuaded to pull out their smartphones instead of credit cards, there needs to be a much greater focus on the overall mobile shopping experience, according to Brent Cohler, director of mobile product marketing at SAP. “Mobile shopping apps and sites need to offer greater levels of personalization, service and support to consumers,” he told Mobile Payments Today. “Mobile commerce is about much more than just the payment.”

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About Paul Tocatlian

Technology professional with a keen interest in mobile, middleware, cloud, and web technologies. For more information, visit www.tocatlian.com.
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