Starbucks CEO Schultz to focus on mobile, digital efforts

By Candice Choi.

Starbucks CEO Howard Schultz says he plans to spend more time developing the coffee chain’s rewards program, mobile payments and other digital projects of growing importance.

The announcement comes after Starbucks last week noted a ‘‘seismic’’ shift to online shopping during this past holiday season. Executives blamed the changes for its slower growth in the quarter, saying that fewer people milling about at malls meant fewer opportunities for them to stop in at their local Starbucks.

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About Paul Tocatlian

Technology professional with a keen interest in mobile, middleware, cloud, and web technologies. For more information, visit www.tocatlian.com.
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