The secret behind mobile apps that ‘magically’ sell themselves

By .

But the truth is that many of the best products are created by marketing geniuses. Because to make a product sell itself, you have to build marketing into the product. Here are some lessons I learned from those experiences on what makes a product “sell itself”:

  • Sell it before you build it
  • Hook them in 10
  • Be the best of one

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About Paul Tocatlian

Technology professional with a keen interest in mobile, middleware, cloud, and web technologies. For more information, visit
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