By Cathal McGloin.
We have come to take the intuitive, seamless nature of the mobile user experience for granted. As these expectations are now infiltrating business, healthcare, government, education and other sectors, the turn of the year represents a timely opportunity to reflect on how far mobility has come and what lies ahead in 2014.
Four distinct tipping points are emerging, combining to shift organizations from a “there’s a mobile app for that” mentality to an “apps are how I do business” mindset. These are:
- From Simplicity to Sophistication
- From BYOD to App Enablement
- From Gatekeeper to Enabler
- From Old School to New Rules